Why RethinkFuturesTM?

RethinkFutures is equipped to solve Payors’ most pressing ASD and ABA challenges – quality, cost, measurement, outcomes – today and in the future.

ABA analyzing financial growth

RethinkFutures Is the Expert in ASD and ABA

Growing ASD prevalence and cost. High ABA treatment variation. Negative caregiver impact.

Autistic Caucasian little boy looking down swinging at the schoolyard playground

1 in 36

children in the U.S. have been identified with ASD ​1


average annual applied behavior analysis (ABA) therapy cost per child, plus medical costs 2


growth in demand for BCBAs last 10 years 3


of BCBAs certified in past 5 years, with no formal dosage education 4


of parents of children with ASD reach clinically significant levels of stress 5

Sources: 1 “Prevalence of Autism Spectrum Disorder Among Children Aged 8 Years — Autism and Developmental Disabilities Monitoring Network, 11 Sites, United States, 2016.”, Centers for Disease Control and Prevention (CDC), MMWR Surveillance Summaries, vol. 69, no. 4, 2020, pp. 1-12. 2 “How Much Does ABA Therapy for Autism Cost?”, Autism Parenting Magazine 3 “Number of Certificants by Country and Year”, Behavior Analyst Certification Board (BACB) 4 “Certificant Data”, Behavior Analyst Certification Board (BACB) 5 “Psychological Stress in Parents of Children with Autism Spectrum Disorders: A Comprehensive Review”, Journal of Autism and Developmental Disorders, by Lai et al., Journal of Autism and Developmental Disorders, vol. 47, no. 8, 2017, pp. 2757-2770.

The Future of Autism and ABA Management Is Here

ABA professional working at standing desk

Unparalleled AI-driven ABA clinical progress and outcomes

Our patent-pending advanced analytics engine leverages AI to identify “cohorts” of patients with unique clinical profiles.

We collect and run 70+ variables related to ABA therapy and patient characteristics, including non-medical and health equity considerations, against our ever-growing database of 530M+ clinical progress data points and 70M+ hours of ABA sessions to deliver the most precise ABA recommendations and inform decisions around patient care management. 

Unmatched measurement and value-based care

Powerful views and reports highlight performance opportunities, identify potential fraud, waste and abuse, inform the creation of provider tiering and/or ABA Centers of Excellence, and build a path to value-based care.

Professional ABA observing little boy playing with toys at the psychotherapy session
Happy mother, father, and autistic son in park looking at phone

Innovative evidence-based family engagement and education

Keep your members up to date with digital education videos, current with the latest evidence-based clinical guidelines, placed directly on your member portal.

Reduce stress and enhance parent and caregiver activation before, during, and after diagnosis and treatment. Promote early intervention, skill-building and critical parent training through our suite of digital app tools, access to 1:1 expert support, and clinical assessment administration.

Just Getting Started

With our solutions, you can ensure your members and families receive personalized, whole-person ASD care. RethinkFutures is part of the RethinkFirst family of businesses, a leader in autism care since 2007.

Our software and digital tools address ABA treatment variation, provide information and tools you will need for measurement-based care, and engage parents and families with full wrap-around support including educational videos and parent training.

Related Resources

Learn more about our perspectives on Payor ABA opportunities.


Applied Behavior Analysis as a covered benefit is a relatively new venture for Behavior Analysts....


The shift from fee-for-service systems, which reward providers of high utilization, to a value-based payment...


With the CDC’s newest reports indicating the prevalence in Autism has risen to 1:36, health...