About Us

We’re here to power your best work as a payor— making autism care more individualized, affordable, and equitable while improving patient outcomes and caregiver wellbeing.

Collage of RethinkBH team

Our Story

Since the founding of RethinkFirst in 2007, we have had the incredible opportunity to grow and learn alongside the education, employer, and service provider communities as we find new ways to support families living with autism and developmental disabilities. Along the way, we have built a deep reservoir of knowledge, industry-leading technology, and the largest published set of autism services data.

With RethinkFuturesTM, we put these tools, and our clinical and technical expertise, in service of payors. We answer previously unanswered questions – including how best to match ABA service recommendations to the individual characteristics of a member – and we deliver the solutions necessary for payors to optimize care at the individual level and across their ASD provider networks. All of our solutions are built with payor considerations in mind, from easy visualization of authorization requests through customizable caregiver support programs and streamlined provider communications.


Individual Cases


Hours of ABA Sessions


Clinical Progress Data Points

Our Team

Augmenting the deep clinical and technical bench at RethinkFirst, our RethinkFutures team brings together the expertise necessary to design, deliver, and continuously improve new payor solutions. With backgrounds in managed care, academic research, clinical care, data science, and product management, our team is here to power your next generation of autism services.

Members of RethinkFirst's Scientific Board and Experts