Together We Power Potential

At RethinkFirst, we are on a mission to empower individuals and organizations to reach their potential by providing them with the behavioral health tools, solutions and support they need to build healthier, happier, and more fulfilling lives.

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Our Experts and Our Communities — Better Together

Rethink was founded in 2007 with a simple goal of providing scalable autism treatment training tools and caregiver support to an underserved population in need. In 2010, we launched our first solution – a full suite of special needs and behavior management offerings to support the K-12 education industry and quickly expanded with our Employer and Provider solutions. In 2023, Rethink launched our fourth and newest solution, RethinkFutures, offering payers comprehensive tools for managing autism services and service networks. Now helping the entire ecosystem providing support to the autism and developmental disability community. 

Over time, we have evolved our mission to transform the behavioral health landscape and to inspire and empower all individuals with behavioral health challenges and those who support them.

Today, we’re proud to be a team of over 350 people working to support over 2,000 customers across the world as we work together to support our communities and help every individual reach their potential.


Fortune 100 customers


Largest school districts in the US


Clinical staff on platform


Clinical data sets captured monthly

Our Solutions

We power the most comprehensive suite of behavioral health platforms and technology solutions available, impacting millions of lives everyday. Our solutions serve people where they work, live, learn, and play.

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Fully integrated workflow automation and evidenced-based clinical tools help behavioral health organizations optimize outcomes and operations.

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A payor-centric platform to optimize dosage and levels of care, streamline care management, activate and support care givers, and improve networks.

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Award-winning solutions empower districts and their educators to improve outcomes and wellness for all tiers of students and to build healthy and safe learning environments.

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The leading behavioral and mental health enterprise platform to support working parents, caregivers and their families.

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Learn more about RethinkFirst’s Suite of Solutions